Deep Design is a new conceptual framework promoting integral, benign, resonant solutions to design - from molecules and materials through to products, buildings, organisations, cities, regions and nations. Deep Design is a new operating system for a sustainable society. Deep Design involves the creation of soft pathways, moving human production from the imposition of toxic, ecologically damaging technologies to economically intelligent and collaborative production of healthier, regenerative technologies and systems to achieve ecority with nature.
Deep Design explores a way of thinking that invariably starts with the question, What is our ultimate goal? Designs that begin with such a question, whether in products, buildings, technologies or communities, are sensitive to living systems and can accomplish their mission without the seemingly unavoidable side effects of contamination, corrosion, congestion and stress. Deep Designs meet key criteria for renewability, recyclability and non-toxicity. Often based on natural systems, Deep Designs create benign pathways that are easy to understand and to implement. They provide more elegant approaches to getting the products, service and functions we need. And they resonate more deeply with us as individuals, appealing to our notions of identity and to our ethics at an emotional and spiritual level.